Mary Celeste Beall: Proprietor

Mary Celeste Beall is the Proprietor of the acclaimed resort hotels Blackberry Farm and Blackberry Mountain in the Great Smoky Mountains of East Tennessee. For more than a decade, Mary Celeste has lived and worked on the family-owned properties. She first joined her late husband Sam as he led the transformation of Blackberry Farm into a renowned food, wine and wellness destination. As Proprietor, Mary Celeste, alongside her father-in-law, Sandy, and the Blackberry team, drove the creation and opening of Blackberry Mountain as it evolved into a haven for preservation and personal exploration in relaxation, wellness and adventure. She led creative direction for launching the brand’s print magazine, Blackberry Magazine. Unique in the resort industry, Blackberry Magazine is a creative-driven editorial project that shares original stories, art, interviews and more inspired by life at Blackberry. She continues to share her vision for the expansion of the Blackberry brand, continuing a longstanding reputation for renowned hospitality and celebrated wine and food.

Over the years, the Blackberry brand has garnered industry praise, including Blackberry Farm’s three James Beard Awards for Best Chef—Southeast, Outstanding Wine Program and Outstanding Service. Blackberry Farm was also named Bon Appetit’s No. 1 Hotel for Food Lovers. Blackberry Mountain is adding to the brand’s awards with recognitions including ELLE Décor Travel A-List – Best New Hotel, Hideaway Report – Hideaway of the Year, and inclusion in Travel + Leisure’s It List for best new hotels in the world.